i love NY

The I Love New York logo is a rebus created by Milton Glaser consisting of the capital letter I, followed by a red heart symbol (♥), below which are the capital letters N and Y, set in a rounded slab serif typeface called American Typewriter. The logo and advertising campaign have been used for decades to promote tourism in New York State—not just New York City, as many believe. The trademarked logo appears in souvenir shops and brochures throughout the state, some licensed, many not.